Sud de France, the umbrella brand for Languedoc-Roussillon wines:

ESSENCE OF THE BRAND:

It is a simple, efficient, direct identifier that regroups all the local Languedoc-Roussillon products and first and foremost wine. A genuine pledge of quality, highlighting our expertise and also traceability, the Sud de France brand focuses on the identification, valorisation and promotion of our production.

 

OBJECTIVES:

Simplify the consumer choice
Promote the positive values linked to our region: conviviality, art de vivre, gastronomy, tradition, quality, sun, sea…
Highlight and ensure better visibility for our regional wines in points of sale.

 

CONCRETELY:

Supported by Languedoc-Roussillon and the winemaking profession, Sud de France is an unrivalled, powerful force behind this French winemaking region. It is boosting our products all over the world and in over 30 countries.
- 155 actions in the press
- 55 presences at trade fairs
- 120 promotional/sales actions with distributors.